Web Design and Development, Search Engine Optimization Services

Whether your project is large or small, a remodel or a new site we apply the same core process:

• define the project
• develop site structure
• create visual design
• content development
• content production
• quality assurance
• search engine optimization (seo)
• launch your site

Following this process is helpful to our clients because it keeps the project on track for deliverables, approval stages, expectations and results. Upon kickoff of a new project, our clients receive a detailed chart outlining each step within the process.

• Discovery: Learning the aspects of your business
• Planning: Determine site objectives and scope of work
• Clarify: Document and summarize findings from discovery and planning steps

• Navigation: Develop site map, naming and labeling system

• Creative Sessions: Develop concepts and apply rough visuals
• Design: Refine concepts and visuals

• Content Plan: Develop plan for copies, photos, logos and other content
• Develop Copy: Create and/or edit and proofread
• Search Engine Optimization: Write keywords, descriptions, page titles and other relevantinformation
• Page Schematics: Develop schematics for each page within the site

• Database: Design, develop and populate
• Production: Create segments of site
• Beta Prototypes: Test for bugs, develop beta site, other testing and final release candidate changes

• Quality Assurance: Ensure all requested implementations are up to client specs.
• Cross Browser Compatibility: Test for cross-browser compatibility on all major browsers and operating systems
• Final Prototypes: Develop final site, other QA testing and final changes

• Targeted Keyword Research: Employ the use of powerful online tools to uncover the very best keywords and keyword phases to discover what searchers are typing into search engine query fields to find your kind of business, services and products
• Landing / Silo Page Development: In some cases new landing / silo page are needed in order to make page file names, page titles and heading tags much more "spider friendly". These are mostly necessary when dealing with dynamically loaded Flash and Database content
• Complete Meta Tag Optimization: Prepare page titles, meta tag descriptions, meta keywords, alt tags, body text (snippets) and point out the best use of internal hypertext links
• Directory Submission (Dmoz): NeoForest will submit your optimized site web pages to the Open Directory Project (Dmoz.org) in one - three appropriate directory categories
• Search Engine Submissions for Indexing (MSN, Yahoo, Google): NeoForest will submit your optimized pages to MSN Search, Yahoo, and Google's indexes. These three major search engines (along with the Dmoz Directory) feed dozens of other directories and search engines. These top search players are more than adequate for most web sites to be listed in